Summer in India is all about the festival of cricket for two continuous months in India. It’s IPL which is an interesting concept of combining top players with growing youngsters where the nation is never a barrier. Fans can witness their idols playing together in the same team. This can never happen in International Cricket. Since the first year of the tournament in 2008, The craze for IPL has hooked up year after year. The tournament is one of the costliest with its wide reach all over the world. Why is it so?
Football is the major sport in the world. Most of its league has a greater market value around the world. However, IPL managed to become one. It is actually the only cricket tournament that is in the list of lucrative leagues with over 48,000 crores only on Media rights. Each match is valued at around 100 crores in value. How did this begin?
Globalisation has created access to new cultures, technology and innovation and created a faster phase in our lifestyle. This impacted many sectors including sports. Cricket as a global sport has always changed its format to align with the world from being played for five long days to One Day International format for the convenience of the business and audience. Lastly, the T-20 format in past decades where the match ends maximum by 3 hours. This was more convenient to common people who spent time watching the match and also opened gates in the business aspect. It is short, crisp and highly entertaining like that of a cinema!
There are plenty of T-20 leagues around the world like the T-20 Cup in England, the Big Bash League(BBL) and so on. However, IPL was the most successful compared to other leagues because of the freedom and involvement of franchise owners who pumped loads of money into the grounds of IPL which has brought more glamour and popularity to the league. They have space to make decisions in strategy and marketing that have brought new ideas to practise and made the league even more exciting.
Since the teams are named among the top cities of the country, The teams have a fan following from the locale that is mad about their success. People get pumped with excitement for every match played by their team, especially children and youngsters! This resulted in the increase in the brand value of IPL to a whopping 6.8 Billion Dollars. The quality of cricket from the league with top players around the world keeps every match nail-biting and interesting. This is more than enough for a common cricket fan to go wild about the match.
IPL is not all about cricket, It is about entertainment! Celebrity appearances, dance performances, vibrant musical environment, fantasy cricket and so on associated with the league make it the topic for youngsters to discuss about wherever they go. It is an easy word-of-mouth publicity for the league. In fact, The league remains the matter of headlines for two months in the country.
It will be head-scratching for a common man to understand the sponsorship and the business involved in every game of the tournament. Almost everything you see in a match has some kind of sponsorship from bat to even every six that is hit out of the ground. However, The league remains a great stage for youngsters to perform and bring them to the limelight. This will happen when a youngster starving for a chance utilises and performs with his costly chance to showcase his talent.
Keeping business aside, IPL remains the best stress buster for people working all along their life. It remains a topic to discuss and have fun with! Spending a Saturday night at the best restaurants and bars while watching the best cricket would be good for your life. Top-class listing sites like ThreeBestRated® would be helpful to find one. Never forget to have entertainment as part of your life that eases you from your stress. This can keep you moving towards your goals in life with happiness and enjoyment.
